A co-worker who is into nice wines recently told me that she used to pour her mother nicer wines when she visited. The problem was her mother would down her glasses of wine like water. She tried to have her mother slow down and enjoy the wine, but to no avail. So, she now serves her mother inexpensive wines and pours herself the good stuff. Her mother doesn't seem to notice.
When people ask me about wine, I tell them that there is so much more to wine than simply drinking. One of the simple ways to get more enjoyment out of a glass of wine is to follow the Five S's. When you are served a glass of wine, take a close look at the wine and its color (See the wine). Then give your glass a gentle swirl to help release the wine's aromas. Then smell the wine and pay attention to what you smell. And, yes, use your imagination. Your brain stores lots of information on smells and the wine's aroma surely will spark memories of other smells. Then sip, don't guzzle, your wine. Let it stay briefly in your mouth. Then, swallow and enjoy the immediate flavors and those that linger.
The five S's, See...Swirl...Smell...Sip...Swallow will help to better enjoy the wine that you are served. And, it makes you "think when you drink." I assure you, it will make your next glass of wine a better one! Cheers!